As makers and marketers, we want our audience’s attention, and so for years, we focused our efforts on acquiring it.
But today, thanks to multiple screens, ever present and instantly accessible content, and endless choice in nearly every competitive niche, the buyer now has total control. They only choose experiences they genuinely enjoy. It is no longer enough for us to simply acquire our audience’s attention.
We need to hold it. That is our new objective as makers and marketers. We need to shift our focus from impressions and traffic to subscribers and community. Everything we are trying to achieve becomes possible and gets easier when our audience spends minutes or even hours with us, not seconds. We don’t just acquire attention, we hold it.
It’s amazing what a quick coffee meeting and an idea can achieve.
but enough about us.
We want to hear about you and your story? What problem are you trying to solve and how can we help?
AGENCY18 designed our new website, with Craig leading the work on it. Craig was really professional and worked very well with us. The teams creativity, suggestions and advice were excellent and the quality of work can be seen on our website. AGENCY18 created a website that is modern, clear and informative. Thank you, Craig, and all your team for your work.
READY TO DO THIS