For businesses, Instagram shopping posts are a great way to showcase your catalog and drive sales. For creators and influencers, it opens up a world of opportunity to promote products from brands you partner with.
Every month, 130 million people tap on an Instagram shopping post — showing just how strong the appetite for social shopping is.
Great product photography and strong imagery is essential of you want to make a success of your business. Instagram has no shortage of great quality content so it’s important to consider that when launching an IG store.
Another thing to consider is not just posting an image of your product. Instead share a lifestyle image of someone wearing or using your product and tag your product in the catalog instead.
Setting up an Instagram store is a multistep process that requires planning if you want it to be used by your customers. Like an eCommerce website, it needs to be optimised if you want customers to buy from you.
Start tagging products when you go live on Instagram.
Tag products on your feed posts to make them more discoverable.
There is a lot to be said for letting your customers checkout directly on Instagram. It reduces the number of steps required by the customer to make a purchase which will increase your overall number of sales.
The same principles are applied to eCommerce stores around the globe. The key difference here is that you don’t need to send traffic from social media to your store. They can checkout right there on Instagram.
The product launch feature allows you to tag and build awareness around products that will become available for purchase in the future.
Not available in every country yet, but checking out directly on Instagram will increase your conversion rate.
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