Joe’s Salads is a small salad bar based in Dublin. Chris came to us looking for a unique, colourful and punchy brand and site design for his new business. Joe’s Salads needed to offer online ordering and click and collect so that they could continue to stay open throughout Covid 19.
Joe’s Salads was a new business and they needed new website that matched the vision they had for their brand. We sat down with Chris and the team to understand their story and put together a brand bible that set us up for success when building their new website.
Objective 1 | Design a clean, modern click and collect website that shows off their new punchy and vibrant brand without sacrificing user experience and maximising online sales.
Objective 2 | Build a highly functional order management system which retains usability and allows them to scale to multiple locations in the future.
Objective 3 | Ensure SEO and analytics are in place to maximise rankings and to help monitor campaign effectiveness.
As there was no website or brand in place when Joe’s Salads came to us, we needed to start by building some brand guidelines. We chatted with the team and got an insight into their target market and designed a bright and energetic brand to focus the business around.
We were working within a tight deadline, so we opted to bring in a third party order management system in Flipdish. Flipdish have been working with restaurants for years offering an easy to use order management system in exchange for a small commission.
Finally we got to work creating and sourcing content for the site. The business was brand new so we didn’t have any existing content to pull inspiration from. We set up a photoshoot, got some great content and wrote SEO optimised copy for the entire site.
Having re-designed hundreds of websites over the years and many being in a similar situation, we have developed a simple process that each of our website projects follow.
Chris Parrott, Owner @ Joe's Salads
We can help you cut through the noise, find your audience and deliver your brand story at it’s best. Whether that’s through a new website design or a new approach to your social media marketing. We’ll help you do it.