Tormey Butchers

Tormey Butchers was experiencing a drop in sales due to Covid 19 and were looking to future proof their business and boost sales by selling products online. Tormey Butchers has been in business for over 70+ years and they realised they needed to evolve with the changing landscape in order to continue to best serve their customers.

Challenge

Tormey Butchers needed a re-brand and a new website. They’d been around for over 70 years and operated with the same marketing material they started with. The only new customers were from referrals and new residents moving into their locality. We came up with three clear objectives.

Objective 1 | Design a clean, modern e-commerce website that delivers a seamless and engaging user experience in order to maximise sales revenue.

Objective 2 | Build a highly functional order management system which retains usability so their different locations could track and manage orders easily.

Objective 3 | Ensure SEO and analytics are in place to maximise rankings and to help monitor campaign effectiveness.

Solution

We opted to refresh the company brand. Same name, revised logo and colour scheme along with a new website with an emphasis put on generating online orders.

Tormey Butchers needed a simple and user friendly Content Management System so we built the new site using WordPress. This meant that Tormey Butchers could make easy content edits themselves, and wouldn’t need to rely on us to make changes.

We also built their order management system and integrated this into their site so make for a seamless user experience between ordering online to order fulfilment. 

The Process

Having re-designed hundreds of websites over the years and many being in a similar situation, we have developed a simple process that each of our website projects follow.

01. Design interview

We need to get to the bottom of who you are, what you stand for and who you stand beside. Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

02. Design presentation

Three new design concepts will be designed. Naturally there will be a common theme but we try to think outside the box and come up with something that isn't obvious. These is often where the best ideas come from. We'll go through these options and decide which direction to take and any adjustments.

03. Website content

Now we have your design locked-in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand.
Any photos will need to be gathered at this stage.

04. Website build

Using everything we've gathered, your website is built. Once it's done, we'll present it to you and go through the details in accordance with the objectives originally set.
Any amends that are needed will be made at this stage so it's important to double check that you are happy with everything.

05. Launch

The launch process is a carefully considered one. We need to ensure email addresses don't go down, the site doesn't have any downtime, any old links are re-directed to the new pages and several other things.
Don't worry, this is something we've done hundreds of times before.

06. Check-in

About 6 weeks after your site is live, we always check in with you to make sure everything is operating as it should be. There are a lot of moving parts and after some use, you might find something would be better slightly differently.You can flag this with us then.

Agency 18 are a very professional company, no request was too much. Highly recommended!

Niall Tormey, Owner @ Tormey Butchers

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